There is a fine line between promoting your brand and being overly promotional on social media. As a marketer or a representative of your digital agency, you need to use an authentic and human-like tone of voice to connect with your audience. To do this successfully, you need to humanize your brand on social media. In this blog post, we share six tips to help you humanize your brand on social media and connect with your audience in a more authentic and engaging way.
Be relatable and genuine: Always strive to be relatable and genuine on social media. Don’t use marketing speak; instead, speak to your audience like you would to a friend. Share stories, experiences, and anecdotes that will help your audience relate to your brand. Share the human side of your brand and show that you understand your audience’s needs and challenges.
Use real names and real faces: One significant way to humanize your brand is to use real names and faces on social media channels. Introduce your team and employees to your audience and let them share their stories and experiences. Featuring real people on your social media accounts will help people connect with your brand in a more human way.
Listen and respond to your audience: One sign of humanizing your brand on social media is to listen to what your audience has to say and then respond to them. Interact with your audience just as you would with your friends. Respond to their queries or complaints, thank them for their kind words, and engage in conversations that are relevant to your brand’s mission.
Use humor and creativity: Using humor and creativity are great ways to make your brand feel more human on social media. Share jokes or memes that relate to your brand, create engaging and dynamic videos, and use humor that is relevant to your brand’s messaging. This will help to build an emotional connection with your audience and humanize your brand.
Share user-generated content: Sharing user-generated content is a great way to showcase how your customers perceive and interact with your brand. Repost customer pictures, messages, and videos to show that you care about your customers, and you appreciate their loyalty to your brand. This strategy will help your brand create an emotional bond with your audience and make them feel part of your brand’s community.
Share behind-the-scenes moments: Finally, giving your audience a peek behind the scenes of your brand will help you humanize your brand on social media. Show your audience the day-to-day operations of your brand and share your team’s challenges, successes, and innovations. This will help to build trust with your audience and give them a deeper understanding of why your brand does what it does.
In conclusion, humanizing your brand on social media is an essential part of creating a strong and authentic brand image. By following these six tips, you can create a relatable, genuine, and engaging presence on social media. Use a human-like tone of voice, showcase your team and employees, listen and respond to your audience, use humor and creativity, share user-generated content, and share behind-the-scenes moments. Always remember that social media is a conversation; it should be used to create an emotional connection with your audience and humanize your brand. By doing so, you will create a successful and long-lasting relationship with your customers.
